Dean-Enrollment Management

Dean - Enrollment Management

Richard J. Daley College

JOB SUMMARY 
Reporting to a College President, the Dean of Enrollment Management will strategically foster overall student access, retention, and completion. The Dean of Enrollment Management leads the integrated delivery of enrollment services including admissions, outreach, recruitment, financial aid, scholarships, marketing and testing services to meet goals for college enrollment growth while assuring delivery of positive student centered services. Directs the Strategic Enrollment Management planning for the College. Performs related duties as required. 

ESSENTIAL DUTIES

·        Serves as a key leader in ensuring that all Enrollment Management functional areas have processes, policies, technology, and resources necessary to optimize student enrollment access and success.

·       The Dean provides leadership and directly oversees the offices of Admissions, Financial Aid, Marketing, Scholarship and Testing Services and is expected to 
incorporate higher education and community college, strategic enrollment management best practices.

·       Supervises staff in executing the Strategic Enrollment Management Plan, Recruitment Plan and Marketing Plan to effectively market the college’s degree and certificate programs and increasing the interest of prospective students in order to 
attract and enroll new students.

·       Collaborates across divisions to improve the College’s ability to serve students with 
intention and excellence and to ensure consistency with marketing and communication. 

·       Represents the College and department at appropriate state and system-wide meetings, summits and planning sessions as they relate to assigned areas of responsibility.

·       Provides leadership direction on behalf of the College to critical stakeholders regarding Marketing, Recruiting, Retention, and critical communication related strategy, planning and projects for enhanced awareness, college brand and enrollment marketing tactics to affect yield, persistence and retention. 

·       Guides admissions and enrollment functions, ensuring prospective students are 
provided the assistance and information needed for a seamless transition from the 
on-line application through the orientation, enrollment, and registration process. 

·       Provides leadership direction to the Financial Aid Director in long-term planning of student assistance programs for financial aid and scholarship administration. Assures the quality of these programs through an effective evaluation process. Integrates financial aid systems and outreach into overall enrollment management strategies. Sets up systems to maximize efficiencies of staff utilization through cross training. Oversees compliance with federal regulations and processes.

·      Recommends and participates in the development of policy as necessary to properly implement effective enrollment services and student support programs. Carries out, explains, interprets and enforces policy for enrollment services.

·      Develops and maintains on-going relationships with schools, businesses, community 
organizations and other partners in support of enrollment management initiative.

• Assigns recruitment areas and/or target market segments, and reviews schedules of 
  planned outreach activities including school visits, college fairs, and presentations. 
• Provides leadership in the creating of a Marketing and Communication Plan.
• Oversees the monitoring of students through the admissions funnel to ensure 
  prospective students are effectively guided through the process for general and 
  special admissions programs, student orientation, and related enrollment steps.
• Executes strategies and develop a Social Media Plan to drive engagement through 
  digital platforms including social media sites (e.g. Twitter, Instagram, Snapchat) with 
  an emphasis on increasing traffic to improve branding and student recruitment 
  efforts.
• Establishes performance guidelines and goals for staff. Meets with staff to review 
  work activities and progress. Sets work priorities and focus direction. Resolves 
  performance issues and administers corrective action as necessary. Ensures staff 
  compliance with collective bargaining agreements, related college policy, 
  administrative rules, procedures, state and federal laws and regulations
• Collaborates with key stakeholders in developing and proactively adjusting 
  recruitment plans and strategies based on data analysis, review of application and 
  enrollment trends, and other metrics to effectively reach student enrollment and 
  retention goals.
• Plans and coordinates open house events, information sessions, group tours and 
  other large scale prospective and new student events and recruitment programs. 

REPORTING RELATIONSHIPS
Report to: College President 
Direct Supervision: Admissions Specialist/ Advisors, College Recruiters, Clerical 
staff, Testing staff, Financial Aid Director/Advisors, Marketing, Student Ambassadors

QUALIFICATIONS

Education, Training and Experience

·         A Master’s degree from an accredited college or university, or an equivalent 
combination of training and experience. 

·         Five to ten years of work experience in enrollment management, student affairs 
or student services, preferably at a community college, including three years of 
supervisory experience. 

·         Demonstrated understanding of marketing, recruiting, outreach, financial aid and scholarship administration as well as effective communication techniques.

·         A record of accomplishment leading diverse teams to meet and exceed enrollment and retention goals.

·         The ability to drive change in a complex environment, and to deliver results 
despite obstacles and challenges.

·         The ability to develop and implement innovative recruitment models, enrollment management practices, which are informed by national best practices related to the needs of the community college student.

·         Experience in budget, supervision, enrollment services planning and data management required.

·         Proficiency in the use of Microsoft Office (Word, Excel, and Outlook) 

The following generally describes the Knowledge, Skills and Abilities required to enter the job and/or be learned within a short period of time to successfully perform the assigned duties 

Knowledge, Skills and Ability

·         Knowledge of CCC policies relating to recruitment and admissions requirements 

·         Knowledge and understanding of the enrollment cycle

·         Knowledge of data collection and analysis

·         Excellent verbal, written and interpersonal communication skill

·         Excellent customer service skills

·         Strong administrative and organizational skills

·         Ability to work within a culturally diverse environment 

·         Ability to exercise tact and diplomacy in handling sensitive situations 

Working Conditions 

·         General office environment 

·         Travel to other colleges and community organizations

Equipment

·         Standard office equipment including personal computers

Physical Requirements 

·         Ability to operate computers and related equipment and software

·         Primarily sedentary with intermittent standing, walking, bending and stooping

Worker Characteristics

·         Leadership – Demonstrate willingness to lead, take charge, and offer opinions 
and direction 

·         Dependability – Demonstrate reliability, responsibility, and dependability and 
fulfill obligations.

·         Initiative – Demonstrate willingness to take on responsibilities and job challenges 

·         Customer Service Oriented – Demonstrate commitment to delivering helpful, high 
quality service and assistance to meet the needs of customers. 
 

Approved by Compensation and Classification Date: August 9, 2019

The intent of this job description is to provide a general description of the duties and responsibilities of this position. It is not intended to be an exhaustive set of the duties and responsibilities, nor all of the necessary qualifications to perform the work.